Whether you have been working with "frameworks" for a decade or aren't sure what one is, the important concept is this: Building, managing, and using Web applications and websites should be EASY.
We're in the Web business ourselves, of course. We looked at everything that was out there and saw that nothing was easy enough, fast enough, scalable enough, or affordable enough. So we had to make it, and the result is eActivated Portal Framework and the QuickPacks that power it.
We didn't want to re-invent the wheel. We simply wanted to make software that enabled minimal user intervention to maintain and maximize client efforts to take control of their presence and user base. The model is modular and flexible, and works like magic.